Popcorn Schizophrenia

I just stopped by CVS to get some popcorn for the final four and watching a DVD.  There were two brands (Act II and Orville Redenbacher's in case you are curious) and two types for each brand:  Butter Lovers and Diet.  So you either love butter so much that you want to marry it or you want popcorn that makes you remember what butter tasted like before you stopped eating.  I've got to believe there is some commentary on Americans here.  It's like we either over-indulge or deprive ourselves.  Or indulge and then repent (by buying fat free popcorn, I guess).  What ever happened to moderation?

 So most of you are probably thinking at this point that anyone who spends this much thought on popcorn needs a hobby, or a therapist.  But I think there's something in this. . .